Have you ever come across a video or any visual content that you could not forget? Or maybe that tune in an advertisement which was so catchy that it kept resonating within you for some time. And even after several weeks it occasionally comes back to you? Well, you, like many other people, are the target for viral marketing examples. Here is your ultimate guide for viral marketing.
How can you define viral marketing ?
It is simply a visual image or just a video or maybe a podcast released by any organisation for their target audience.
But the magic of viral marketing strategies is it just does remain contained within the target population. If the content is excellent and robust, it is going to attract a huge mass. The result is an instant success. Be it a small business or a simple start-up company.
But what shall we do so that our marketing campaign just spread like fire or shall we just say goes “viral”?
Today, in this article, I am going to give you some of the most exciting and easy methods by which you can design your campaigns so that it can be viral. This article will be your ultimate guide for Viral Marketing.
Most of the businesses accept that Viral marketing strategies are a campaign, highly appreciated, well recognised and hugely influential. So, there are two things that you have to know before you start working on your campaigns.
Firstly, what do you need to have? Secondly, what do you need to do for a viral marketing campaign?
Current Demand for Viral Marketing
The concept of campaigns had boosted by the faster distribution and sharing trend through social media.
The social media created the perfect platform of campaign distribution by the audiences. This trend one was called ‘word-of-mouth’, and today it is viral marketing.
Not all marketing campaigns are deliberately viral. Sometimes an ordinary campaign accidentally turns viral.
People start sharing your campaign, and the next day you know your business has become popular with just one viral image or video. Sharing a video content or image that stirs the emotion are best viral marketing examples.
Take a look at the growing activities for Viral marketing:
- If your content of the marketing campaign is good, it is going to drive its traffic 2000%
- Google in smartphones is responsible for 96% of the search traffic
- Smartphones produces 94% of organic traffic.
- 18% of all the searches turn in to sales. (MarketingCharts.com)
- 90% of the people make up their mind regarding a brand before searching their website based on their campaigns. (Source: Buzzstream.com)
It’s not just the campaign, and it can merely be a meme or an animation which will be available on social media for people to view.
Eventually, these memes achieved popularity with the growing number of follower and customers for your brands. And this was solely possible because of your one content. A buzz-worthy one!
Therefore, before you know how to do Viral marketing, lets us just take a tour of what you need to have for any Viral marketing strategies.
First, know your target audience
Yes, viral marketing can only be successful when people identify with your content. And to achieve that you need to have strong content.
Something once releases, people will immediately connect with it and start following it. And slowly it will get converted into a trend.
Second, do something to get noticed
Your main idea is to grab your audience’s attention, right? Then do something out of the box, think something unexpected and creative.
Something which was never done before. Then once created, make it look presentable and neat. It needs to be eye catchy and should easily blend with the collective thoughts of the people.
All you have to do is be creative! The content you create will buzz in social media and engage people more.
Third, find the perfect social platform
Now that you know your target audience and know what is the content you want to post. You need a platform to sell your content as a part of viral marketing strategies.
Now I must say, selecting the right social media platform is, at times way harder. Because at the end of the day, your main objective is to reach out to your audience.
Distribute your content. And you want the distribution in a place where the maximum number of people are going to see and share them.
Two keywords to search for the right social media. Engagement and sharing. Furthermore, there is a various social platform which can suit your business objectives compared to the others.
One such well-known viral marketing examples
Hence, now that you know what you need for Viral marketing, let explore what to do for Viral marketing strategies.
To make any content viral, you need to evoke an emotional response. So that people get motivated, and they share more of your content.
The result- more promotion of your brand.
Here is one Viral marketing example for you:
In 2014, ALS Ice Bucket Challenge where the purpose was to generate awareness for Amyotrophic Lateral Sclerosis. There were $115 million within eight weeks! Participations and share in different social media platforms.
The challenge was to pour ice-cold bucket water on yourself and choose three more of your friends to do that same and donate for ALS foundation. That’s the power of content marketing.
To achieve this kind of popularity in any campaign, these are the things you should do:
Try for giveaways
This is my first suggestion in the ultimate guide for viral marketing.
This method of viral marketing strategies has always been active. First, your audience visits your site checks out your campaign, and second find your giveaway items on that ‘Thank You’ page of your website.
That giveaway can be free vouchers, free subscription for one month. And the ‘catch’ here is that the audience can only be benefitted from the giveaways only if they share the advertisement with their friends. Giveaways can make your brand viral.
Subsequently, on the one hand, you get referred sign-ups and on the other happy clients. A win-win situation!
Emails for promoting your giveaways
Now that you have planned for your giveaways, you need to distribute them. To distribute your new giveaway, you have to send promotional mail to your close one and the list of clients you have in your business list.
Announce the contest through announce letters, congratulation or engagement mails. And each of these emails will not only contain the link of your social channel where you have posted your comments but also will have the subscribe link.
The subscribe link ones clicked by the visitors will direct them to giveaway pages.
Have an influencer marketing
Consequently, with an increase in social marketing, the concept of influencer marketing has developed.
The influencers can be anyone, it can be celebrities, anyone who has built a community in the social media, individuals who have a considerable number of followers in Youtube and Instagram can also be your influencer. So, for influencer marketing, you partner up with these individuals with huge followers.
Influencer marketing is another such viral marketing example that can make your brand popular.
Subsequently, they will be marketing your brand. In several cases, influencer marketing is not restricted to the promotion of any product or brand. Instead, these influencers can promote contents also. Different people will share this contest.
And this will make your brand accessible.
Executing a contest
The different methods of achieving a contest can be your Viral marketing strategy. The execution has three ways. It can be for a brand on a specific budget.
Nevertheless, it has a time crunch. This kind of evergreen funnel you can use to generate lead. The execution can also have a cost-effective outlook.
And this can be done by sending emails to the clients. Thirdly, if both of the above techniques work correctly, most of your email promotions will generate clients.
Because you have succeeded in infusing interest in them. And they have subscribed your mail.
To run any contest, however big is your contest, if you do not plan your marketing well, it will fail. No one may see your contest, and none will share or sign for it. So, to market your contest, there are a few golden rules you should follow.
Firstly, use email marketing to promote the contest. Second, land a contest marketing page. Third launch blog posts, social media pages where a more significant number of influencers will be able to talk about your contest.
This will give you instant success.
Remember, you are not the only one who is trying to sell their ideas. Millions are exploring their ideas, coming up with out of box business plans to get the attention of the people. There are millions of viral marketing examples that prove how important are unique viral marketing ideas.
Hence to have an exponential number of shares, do things differently. Unfollow the trends the other people were following.
Furthermore, to help with your viral marketing campaign, I have assembled some of the most asked questions on viral marketing:
What are the tools that you need to launch your campaign?
I can suggest you some viral marketing tools that you can use in your viral marketing campaign. You can use the tool Viral-loops that will help you revolutionise your marketing solutions. Most of modern marketers today use them.
KingSumo is another viral marketing tool. The tool will help you in building your business. Without spending too many resources on expensive marketing, you can use this also and launch a giveaway that can turn viral.
Lastly, UpViral is another tool known for its ability to boost your followers and clients within less than 30 days. They create ingenious business leads for you.
Some of the best viral marketing campaigns are carried out through these tools. You set your content among one of these viral marketing examples through these tools.
What is the best way to develop a viral post?
Creating a viral post can have three simple steps. Firstly, think-out-box and create content which is emotional and creative. Second, launch the material, be it a viral marketing campaign, video or contest on a social platform. Thirdly, send email announcements to your clients so that they can subscribe. And share with others.
Some of the popular viral marketing examples have used this trick to make their content popular.
What makes an online content viral?
To make any content viral, as an ultimate guide for viral marketing my suggestion is to use influencer marketing. And you don’t have to use celebrities. Try tagging along with some of the budding you-Tubers.
The ones who have a large fan base and followers on Instagram. And ask them to promote your brand.
If your content is secure, you will find people sharing and discussing it.
Before I leave it to you to select your best method of viral marketing
Finally, I can simply say that after taking every initiative of preparing and promoting your brand through viral marketing campaigns, remember one thing. Do not forget to create sequels for the contest and campaigns.
Yes, the sequel can amplify your previous efforts.
Activate those old campaigns, may create a video of the last campaigns that went viral. Then post them. The craze of the previous year can rise up once again.
Do put some changes in the old ideas that infuse emotion in your audience. And that all you need for your content to be viral. And here is your ultimate guide for viral marketing.
Did you enjoy reading the article? Did it help you in some way?
Do write to us. And if you have suggestions or questions, we are happy to help!