Before you strategize your content, marketing goals, it is essential that you have a clear idea of why You want to use content marketing for your business. What will you achieve by creating the content and whom are you trying to reach out or help through your contents? And also have you contemplated how you will help your customers with your contents?
The main reason why most of the corporate companies use content marketing is, they want to build up their customer base. And they want to have profitable result in achieving high revenue, better customer and low costs.
Whether you have been using content marketing for some time or you have just introduced it in your business-make sure you revise your approach every now and then.
But then, anyone, whether your business is small or huge, knows how valuable content marketing is. But how to start and dive into content marketing? You can find most of your competitors in the marketer are daily posting something new, something innovative.
That can be podcasts, launching a new website or a product information video. Yeah, I know it can be pretty intimidating. So today, in my article, I want to give you some of the content marketing strategies that will simplify your business and ease your anxiety.
Why do you need a content marketing strategy for your business?
Ideally, the content marketing strategy will provide you with a road map which will not only help you in creating some of the best contents but also will also guide yours on how to create these contents.
As you are aware that, creating content is just the first necessary step in content marketing. What follows after is how you use that content of you in attracting your audiences. And not only just invite them but convert them to your customers.
It is a difficult task, but anything that helps you to survive the competition is severe. Yes, it has a few nuances which you do not want to miss.
Before we dive into the various strategies that will help you in strategizing your content marketing– here is why you should plan your content marketing steps beforehand.
This is why you should consider content marketing:
- /In 2019, around 61% of the total number of content marketer stated that they do not have a properly documented content strategy. (Source: Content Marketing Institute)
- Most of the B2B companies report that they spent 40% of the budget on content marketing in 2018. (Source: Content Marketing Institute)
- Today around 64% of the professionals are investing in learning content marketing strategies as a part of their educational needs.
- 66% of marketers think that content marketing in different platforms has been added as a business asset. (Source: Marketing Charts)
- 64% of the marketer is consistently working on improving scalable content strategies. (Source: Marketing Charts)
- Top Digital Marketing Agencies are focusing mostly on Content Marketing
Now that we both know that content marketing in today’s market is indispensable, let’s find the different possible content strategies:
Define a goal
At this stage first, decide why you are making the content? What is your aim behind the creating of content? What are your goals before you start your content marketing plan? Once you are aware of what you need and where you need to start planning, it will be easier for you to determine your best strategy for content marketing. If you are able to communicate the reason for your content marketing, then you can also envision the risks involved.
Document the Goals
Once the goals are set, make sure you document them. I feel sometimes it’s just too easy to get caught up in how, where, and what needs to be done.
We lose sight of why it needs to be done in the first place. So, question yourself what exactly are you looking for through content marketing?
Is it to create new leads with the customers, is it to improve your client’s experience? Or is it that you want to build a strong relationship with your customers.
Determine your platform
There is a plethora of contents that are available and each day, these contents are becoming more innovative and are attracting more number of audiences. Hence, to have your own set of audience, to set yourself apart from the other organization, you need to put you, soul, in it.
And ones you have decided on the platform, that if you want to present yourself disproportionately useful if you’re going to motivate and inspire? If you have reached your utility through the content marketing plan?
This is when you measure your content. Content marketing measurement can be done with four parameters. To be in action, you have to look out for these four parameters. This will make you whether you have actually reached your purpose through your contents.
The four parameters are based on the metrics of consumption, sales, lead generation and sharing metrics.
Map your audiences
To map your audience, you need to know and monitor your audience preferences. For being a successful content marketing strategist, it is essential that you are clear about your audience, i.e. you have identified precisely to who are your audience.
To do that you are required to take three actions- Collect your audience’s demographic data. Yes! This can be your first strategy where you determine the demographics of your audience based on the visitors you get, email subscribers and of course, the people who follow you in social media.
Need any help to collect demographic, my suggestion is to go for sophisticated web analytics, analytics for email subscriber and social media. So, what will get through this analysis? The age, income, gender, education of the visitors who reads your content and ardently follows when you post your contents.
Track your content Gap.
This is where you find your gaps in your content gaps and exploit them! How? Here what you can do.
First, find the keywords according to your niche which did not include in your content. Then enquire your target customers.
Here is when you find the gaps where you failed to answer the differences. Based on your audience response, start improving your contents.
Make your sure each of your content is serving the purpose of answering the questions of your audience.
Figuring out channels for your contents
As you start posting your contents, you start developing a sense of where all your audiences hand out and look for contents. This can be social media like Facebook, Instagram, Twitter. It can be Podcasts, Infographics or YouTube videos.
These are the places where you need your presence to be felt. Work on it. Focus on these social media marketing platforms. Utilize some of the best SEO marketing, Web development and online content marketing tools and experts. It will expand your scope of reaching more number of audience.
Proper Content analysis can be one of your best content marketing strategy in the current time. Websites like Buzzsumo are one of those handy tools where you can analyze contents and analysis the visits of the audiences.
Simply add your domain, and this is what you find! You see charts of networks where your content has been shared; you can analyze other contents based on their length and year of publishing and determine how often they are shared.
What should I be asking when I update my content marketing management?
Remember, there are a few things that need to keep constant. Stay consistent in your business goal and mission.
Because these are the two main factors around which your content should revolve around. But then there can be other aspects also on the basis of which you can update your content marketing strategies.
Like for instance, how often your contents are viewed? How often do your review those published contents? Do you update them periodically? Make sure that the content marketing promotions that you adopt remain on target.
Keep revisiting your strategies, revise them if need according to the demand. Revise the core topics that you use in content promotion– if you are starting new in the sector of content marketing management– then do this more often.
Below are some of the question you need to ask before you plan for content marketing strategies:
How to use social media marketing in content management?
There are five necessary steps that you can use in increasing your social media marketing strategies.
First, tracks metrics in social media that are meaningful, that will let you know what the audiences are looking for.
Second, gather real-world data. Data that gives you a number of visits, shares and comments.
Third, engage in communication with your audient, listen to what they want.
Fourth, look, which are the gaps and the efforts that you are putting in that are not working.
Fifth, make sure you conduct a competitive analysis to understand how well the others are coming up with their contents.
How to supercharge your content marketing strategy?
The best strategy to supercharge your content marketing is to set out a proper goal, conduct an intrinsic audit of the contents that you produce and know what your audience wants.
How can I raise the engagement of the contents that I post?
If you want to increase your engagement level in your contents, I would say do your little research. Like when is the time when the most number of audiences are online and browse contents. Try podcasts, posting live YouTube videos for content marketing.
And make sure you ask opinions from your audience. Remember, the more they comment, the more you can improve on your content quality.
Finally, this is when you should decide how you can plan your content marketing strategies.
Remember, when you plan your content marketing strategies, the plan needs to go beyond your organized content. My suggestion is creating editorial calendars, social media content management calendars wherein those specific days you will be handling those accurate contents on different sites.
Think evergreen ideas. Fresh contents are always refreshing but again knowing how difficult it can be to produce new content every day. At least do not ignore the hot topics, especially the ones most audiences ask for.
I feel the editorial calendar helps in spiking your traffic. Lastly, do not limit yourself while exploring ideas.
Do you feel I have answered your question? Do you think you would like to add more strategies for content marketing?
Then do write to us, comment and let’s discuss!