What is content Marketing?
Imagine you were in one of your business gatherings and someone in the group popped the content marketing topic. Of course, you have heard about it. And yes, you do know many of the companies have been using it for their promotion.
But you still can’t figure out where you should start?
Then, hey, this is just the right article for you. I am sure the brief I will provide you here today will give you enough information to get you hooked to content marketing.
So here is the first thing you should know about content marketing. Content marketing does not need to sell anything. It’s most of the time is educational. It gives you unbiased and valuable information.
While I was researching information about content marketing, I came across an online resource Content Marketing Institute. It defined content marketing aptly as a technique to create, drive and distribute valuable information which can consistently attract your customers and drive profits for your company.
Why do you need content marketing?
A few years ago, attracting your target customers were just as difficult, time-consuming and tiresome. You had to wait for the right clients to find the advertisements and reach out for your services.
But in this fast-paced digital era, you can’t waste your time waiting for the right clients to find you, and you attract them! And how? By creating contents which not only interests them but creates a business identity for you.
The businesses today are in dire need of good content which will make customers connect with your business. And it doesn’t stop there, and it will build in your customer loyalty generating profitable investments from your customer and build your business. Think about that!
Take a look at what our expert’s data tells about content marketing:
- 88% of the businesses in B2B have used content marketing for marketing strategy. (Forbes)
- 60% of the companies are struggling to produce productive contents, while 65% fails to produce content that is engaging! (Zazzle Media)
- All Reputed Digital Marketers in India always prefer SEO content marketing, even the Digital Marketing Experts of the World.
- 94% of the marketing specialist today use LinkedIn as their content marketing, 87% use Twitter, 74% You Tube and 62% Google+
- 85% of the B2B companies have started hiring people for building content marketing strategies.
- Niel Patel (The Best Digital Marketer in the world) says Content is the King!
- India is more into Digital Marketing, being a growing nation.
As I was saying since the beginning, content marketing can be a tad bit tiresome when you are not using the digital platform, and especially if you are under the intense pressure of coming up with fresh ideas day in and day out so that you maintain the pace going.
But honestly, this is the ideal approach if you want to provide the best experience and positive impact for your clients.
To help you with that, today I am going to give you here a list of content marketing options from which you can select your strategies to reach your target clients.
Here are some of the types of Content Marketing options we have assembled for you
Webpage
There is a difference between a webpage only for content marketing and a regular website. These Webpages tells you about cases studies in the most interesting way.
There is an art of narrating any case study in the most creative way without boring the visitor. This is what the content marketers mainly aim at. And this is where the difference lies in between a regular webpage and a webpage for content marketing.
You would want to max out in content marketing with your webpage. First, you can create your articles on the webpage and then promote them in the Social network.
Cause, once you start developing your content in social media, the web traffic increases for your webpage. And voila! You have created some of the best relevant contents for your target audience.
Graphic pieces
Content marketing through graphic articles that can be either through social networks or through blogs. Have you ever come across blogs with colourful images and graphics that made an impression in your mind?
The blogs that you create will have attractive photographs, video clippings, illustrations that will keep your clients glued to your social site.
And here comes some of the new innovative marketing tools like infographics and animated GIFs have added to the visual attractions of your social media. Your content becomes valuable only when it can compel your audience in engaging with your business.
They can be your subscribers, evangelist, customers or all the three! All you should care about here that is your content should address your audience-they should have the power to pull your audience so that they become your brand advocates.
Social Networks
The social network is the platform which you can use to diffuse your content. But then you also must remember optimising that blog of yours, so that, more informed is your content more it will be shared by your audience. Result? More exposure.
Worth it, don’t you think?
Again, it is not just how often do you post your content, somewhat how qualified is your information and sources are.
The more relevant are your articles, the more social network channels will be using it. So, if you want to acquire new customers or increase your revenue for the business with the current customers or maybe you just want to reduce the marketing cost. This is it!
However, you will need few content marketing tools to keep you updated about your publication, say maybe per week or month. Make your post interactive, so that customers can respond to your posts.
Podcasts
You want visibility, you want to interact with your customers face to face. And yet use the virtual platform then Podcast is your solution.
If you want to be visible in different parts of the world and want to reach out to people with your services and products, I say try podcasting.
To give you an understanding of the Podcast, there are two kinds of audience- the one who likes reading blogs and the second who likes listening to them. The podcast is for those audiences who prefer listening.
It provides you with a way to reach out to people and engage with them through iTunes. The way you speak about your contents, your warmth and your enthusiasm are what is going to create an impression in their mind.
Below are some of the smashing examples of Content marketing
- Hubspot is a content marketing blog. HubSpot had been providing in-depth blogs that educate the audience. They promote their partnership and certification programs and often upgrades their contents. Hubspot with their updated content currently has 321,000 visitors per months.
- GE had initiated a content marketing campaign on Instagram. The content the company posts, not only discussed their vacuum cleaners and washer but also their other services like wind turbine and locomotives. They will give you some of the best B2B content marketing ideas.
- AARP The Magazine is one of the international well-acclaimed magazines with some of the best contents, images, designs. No wonder they are a success from the beginning. They know what the audience needs and they give them. Their postal is interactive and any readers can reach them through mail or their social platforms. Their contents resonate with energy and enthusiasm.
- Take for an instant the food app Zomato. The application is available in 24 countries and their content marketing strategy is humour. The images, popular culture videos are some of the entertaining but minimalistic approaches that have made the application popular.
Want to know more about content marketing?
Let’s just say if you need the right audiences to find you and get converted into potential customers- quality content marketing strategies are your key.
There are millions of people who are asking for information in the Google search engines. You want your company website to reflect at the top of their search result? Then interact more, answer people’s questions through your podcasts, blogs, e-books.
Within a few months, you will start reaping benefits. Building interest and engaging the audience, compel a greater number of visitors to your webpages.
What you should ask before dive into content marketing?
Organisations for some time have been using content marketing so that they can add more loyal customers, increase their cross-selling and improve their sales. The brand you create for your company through your content marketing help in monetising your content.
What are the best ways to do content marketing?
First, get the relevant information and start putting them in your blog. Second, promote your blog in your social media platforms like Twitter and Instagram.
What are some of the best content marketing tool?
The best content marketing tools are podcast and videos which have images and important information. You are directly interacting with your audiences and they can see your enthusiasm and eagerness.
How to be good in content marketing?
If you want to be good in content marketing then it’s best that you first know your audience whom you are catering to.
You should know where to post your content to have the best visibility. Always maintain quality over quantity and experiment with different types of contents.
Focus more on your audience when you present your content because they are the ones you are providing information.
This is where it starts….
Remember you just need to start, and you will learn and update along the way. And while you go through this transformation, keep transforming your content too.
Make sure you update them, provide your audiences with the best relevant information, educate and inform your audiences. Being a flexible and adaptable sector the more you communicate and interact with your client through these content marketing techniques the more people will know about you.
Organise podcast and webinars, develop your application. I think this will give you your aspired attention.
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